Mission+Statement

Mission Statement, Vision, and Mantra.
Check out this link for information about writing a Mission Statement. How to write a Mission Statement. We want to create a statement that defines what needs your business meets. While a mission statement is valuable in representing what product or service your company will provide, it often is an overstatement of unspecific levels of achievement. So while we want to create a descriptive mission statement, we also want to create a two to three word mantra that says what the business does.

Here are some sample mission statements.

"The Coca-Cola Promise: The Coca-Cola Company exists to benefit and refresh everyone it touches. The basic proposition of our business is simple, solid, and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business."

"The mission of the American Red Cross is to improve the quality of human life; to enhance self-reliance and concern for others; and to help people avoid, prepare for, and cope with emergencies."

"The WCSU Childcare Center exists to provide a safe, developmentally appropriate environment for preschool and school age children. Our focus is to provide a stimulating early care and education experience which promotes each child's social/emotional, physical and cognitive development. Our goal is to support children's desire to be life-long learners. "

"To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price - nutritional, well-prepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve. "

Here are some Sample Mantras, slogans or tag lines. Niki--"Just do it!" Federal Express: “Peace of mind” Nike: “Authentic athletic performance” Target: “Democratize design” Mary Kay “Enriching women’s lives”  Read more: [|http://blog.guykawasaki.com/2006/01/mantras_versus_.html#ixzz1jmJx33d1]