Marketing+Plan

This section should be three to six pages, but might be longer if using charts and graphs.

Answer the following questions. 1. Based on your expected customer base explain your expected sales goal over the first three years. Include a graph. 2. Use a table to show who your competition is and are they direct competition or indirect competition. The table could show the benefits of your product or service in comparison to your competition. 3. How do you price your product or service? Give an explaination of how you developed your price list. Include a chart of products/services and their price. 4. Explain how you plan to deliver your product or service to the customer. Include web presence. 5. How do you plan to promote and advertise your business. Identify costs associated with each method. 6. How will you package your product? Include ideas for association with other products. Presentation of product or service. Methods you would use to attract the customer. Slogans, logos, and identity branding. 7. What is your customer service policy? 8. Who is on your sales team, and how is it structured?

This document may also give you some good ideas.

Some business plans create a table to compare there product or service to their competition.


 * Competitive Analysis**

|| FACTOR Name of competitor || Competitor B Name of competitor || Importance to Customer ||
 * Your company || Strength || Weakness || Competitor A
 * Products ||  ||   ||   ||   ||   ||   ||
 * Price ||  ||   ||   ||   ||   ||   ||
 * Quality ||  ||   ||   ||   ||   ||   ||
 * Selection ||  ||   ||   ||   ||   ||   ||
 * Service ||  ||   ||   ||   ||   ||   ||
 * Expertise ||  ||   ||   ||   ||   ||   ||
 * Company Reputation ||  ||   ||   ||   ||   ||   ||
 * Location ||  ||   ||   ||   ||   ||   ||
 * Appearance ||  ||   ||   ||   ||   ||   ||
 * Sales Method ||  ||   ||   ||   ||   ||   ||
 * Credit Policies ||  ||   ||   ||   ||   ||   ||
 * Advertising ||  ||   ||   ||   ||   ||   ||
 * Image ||  ||   ||   ||   ||   ||   ||
 * Reliability ||  ||   ||   ||   ||   ||   ||
 * Stability ||  ||   ||   ||   ||   ||   ||

Write a short paragraph stating your competitive advantages and disadvantages